15 Best Plumbing Marketing Strategies in 2024

Jul 21, 2023 | Plumber

Plumbing Marketing Strategies

Getting customers for plumbing is different now. In the past, people used phone books, but today, everyone looks online to find a nearby plumber. Some say SEO is the only way, but being on social media is important too.

To succeed in the plumbing business today, having good plumbing marketing strategies and plans is key. Don’t worry! The GoMaxoo Marketing team has easy and effective strategies to make your plumbing business stand out. 

Let’s make your business the talk of the town!

What is Plumber Marketing?

Digital marketing for plumbers is all about telling people about plumbing services to get more customers. This includes using the internet, like websites and social media, as well as regular ways like local ads. The goal is to show that the plumbing service is good, share what they can do, and connect with possible customers. Doing it well means talking clearly, sharing happy customer stories, and making friends with clients in the long run. It’s a way for plumbers to grow their business by reaching and keeping customers.

What  Are The Best Plumbing Marketing Strategies?

In the competitive world of plumbing services, effective marketing strategies can make all the difference in attracting customers and growing your business. Here are some of the best plumbing marketing strategies to help you stand out in the market:

1. Create a Google Business Profile page

Google’s got this amazing tool that’s like a superhero for your plumbing business! It’s designed to make life smoother for both you and your customers, especially when it comes to local searches. With a bit of Google My Business (GMB) magic, you can get your plumbing business right up there in the local search results on Google. That means more folks discovering your services and reaching out directly or popping by your place.

Google shows three types of local results: 

  • Map pack results
  • Local search advertising
  • Organic results

To rank in the Map Pack, claim and customize your free Google Business Profile.

Here are some good ways to make your GMB profile better:

  • Visit Google My Business: Go to the Google Business Profile website (google.com/business) and click on the “Manage now” or “Start now” button.
  • Sign in or Create an Account: Sign in to your existing Google account or create one if you don’t have one.
  • Enter Your Business Name: Enter the name of your plumbing business. If it appears in the suggested list, select it; otherwise, proceed to create a new listing.
  • Choose Business Category: Select the most appropriate category for your plumbing services.
  • Add Location: Provide your business address. If you offer services at a specific location, check the box “I deliver goods and services to my customers” and enter the areas you serve.
  • Contact Details: Include your phone number and website URL, if applicable.
  • Verify Your Business: Google may need to verify your business’s authenticity. Verification can be done through a postcard sent to your business address, a phone call, or an email.
  • Complete Your Profile: Fill out all relevant information, such as business hours, service descriptions, photos, and any additional details that will make your profile attractive to potential customers.
  • Publish Your Profile: Once your profile is complete and verified, click “Publish” to make it visible to users searching for plumbing services.

2. Create a User-Friendly Website 

Every home needs a good plumber, and for a plumbing business to do well, it’s important to have a good website. If you don’t have a website or if it’s not working well, it can make your plumbing company not do as well as it could.

Your website’s design influences 94% of first impressions.

Here are some tips to make your user-friendly website:

  • Mobile-Friendly Design: Ensure that your website looks good and works well on smartphones and tablets since many people use these devices to access the internet.
  • Clear Language: Use simple and clear language. Avoid using technical terms or jargon that your audience might not understand.
  • Easy Navigation: Make your website easy to navigate. The menu and links should be straightforward, helping visitors find information quickly.
  • Quality Visuals: Use high-quality images and videos to engage visitors and enhance the visual appeal of your website.
  • Regular Updates: Keep your website fresh with new content and information. Regular updates encourage visitors to return for more.
  • Utilize Social Media: Leverage social media to promote your website. Share links on your social platforms, and encourage your followers to share your content, helping you reach a broader audience.

3. Increase Sales with Powerful PPC Ads:

Paid ads are a quick and effective way for plumbers to attract customers online. With many people searching for plumbing services daily, including paid campaigns in plumbing marketing strategies ensure a steady flow of traffic and leads. Platforms like Facebook, Google, and Bing Ads can target local audiences using specific locations and service keywords, bringing in a significant number of leads.

Learn how to set up Google Ads.

  • Know Your Audience: Research and understand who your potential customers are—where they are, and what they like. This info helps you target the right people in your ads.
  • Set Clear Goals: Decide what you want from your ads—more calls, website visits, or a specific service promotion. Clear goals help you plan better and measure success.
  • Create a Google Ads Account: Go to Google Ads, make an account, and provide the correct business details. Follow the steps to set up your account and choose campaign settings.
  • Find Relevant Keywords: Use Google’s Keyword Planner to discover words people might use to find plumbing services. Build a list of these keywords for your ads.
  • Write Catchy Ad Copy: Create engaging text for your ads. Clearly state why your plumbing services are great and tell people what to do next, like calling or visiting your site.
  • Design Great Ad Visuals: Make eye-catching images or videos for your ads. Use visuals that show your plumbing work well. High-quality images or videos grab attention.
  • Organize Campaigns and Ad Groups: Arrange your ads into groups based on your services. This helps you manage and improve your ads. Each group targets specific keywords for better results.
  • Set Budget and Bidding Strategy: Decide how much you want to spend daily or monthly. Choose a strategy for how Google bids on your ads. Keep an eye on your budget to get the best results.
  • Use Tracking and Analytics: Connect Google Analytics to your website. This helps you see how well your ads are doing—like how many people click or convert. Use this data to make smart changes.
  • Keep Improving: Regularly check how your ads are doing. Try different ad versions, adjust keywords, and focus on what works. Continuous improvement helps your ads get better over time.

4. Grow Local Presence with Social Media 

If you’re a plumber, You need to understand that not all audiences are important for your business. Plumbers should target only a specific group of local people and are with their social media marketing

Use these social media sites:

  • Facebook
  • Linkedin
  • Instagram
  • Twitter
  • Yelp

Share your plumbing work with local folks on these pages. Join groups and chats, and help with plumbing questions. This way, more people will know about your services, and you’ll become the friendly plumbing expert in your neighborhood.

How can we optimize our social media posts for optimal results?

  • Before-and-After Photos: Showcase transformations of plumbing repairs or installations to demonstrate your expertise.
  • Quick DIY Tips: Share easy-to-follow plumbing maintenance tips that homeowners can try themselves.
  • Educational Videos: Create short videos explaining common plumbing issues and how your services can address them.
  • Customer Testimonials: Feature satisfied customers sharing their positive experiences with your plumbing services.
  • Emergency Response Updates: Keep followers informed about your availability for emergency plumbing services.
  • Seasonal Maintenance Reminders: Provide seasonal tips for maintaining plumbing systems to prevent issues.
  • Community Engagement: Showcase your involvement in local events, sponsorships, or community projects.
  • Employee Spotlights: Introduce your team members to add a personal touch and build trust with your audience.
  • Special Promotions: Offer discounts or promotions on specific plumbing services to attract new customers.
  • FAQ Sessions: Address common questions or concerns related to plumbing through Q&A sessions.

5. Local Leads with Plumber SEO

To rank high in online searches, it’s vital for plumbing businesses to be on Google Maps. Google’s personalized system often favors businesses on Maps for service-related searches. Local SEO is key—it means tweaking your website with the right words to show up better in search results. For plumbers, making sure your website is well-optimized is a must for effective plumbing marketing strategies.

It’s a free way to up your local SEO tips for Plumbing Business

Easy Ways to Optimize Your Plumbing Business with Local SEO:

  • Claim Google My Business: Verify and optimize your Google My Business listing with accurate business details, boosting local visibility.
  • Local Keywords Matter: Integrate local keywords in your website content to enhance local search engine ranking.
  • Craft Localized Content: Tailor your content to your local audience, showcasing your expertise in serving the community.
  • Encourage Positive Reviews: Motivate satisfied customers to leave positive reviews on platforms like Google and Yelp for trust-building.
  • Maintain NAP Consistency: Ensure your business name, address, and phone number are consistent across all online platforms and directories.
  • Build Local Backlinks: Collaborate with local businesses, join associations, and participate in community events for valuable local backlinks.
  • Go Mobile-Friendly: Optimize your website for mobile users to cater to the growing trend of mobile local searches.
  • Implement Schema Markup: Use local schema markup to provide search engines with structured data about your business.
  • Create Location Pages: Develop individual location pages for multiple service areas, highlighting specific services and NAP details.
  • Engage with Reviews: Monitor and respond to customer reviews regularly, demonstrating your business’s attentiveness and customer-centric approach.

6.  The Power of Email Marketing

Keep in touch with your customers and get new leads easily using email marketing. It’s a simple and must-have tool for your plumbing marketing strategies. Regular emails help you build strong relationships and reach potential customers, making it a key part of your online strategy. Start using email marketing to keep your audience interested and informed effortlessly.

  • Set Clear Goals: Figure out what you want your emails to achieve, like selling more, getting more people to visit your website, or making customers more loyal.
  • Understand Your Audience: Know what your customers like and care about so you can make your emails more personal and relevant to them.
  • Grow a Good Email List: Focus on getting more people who want to hear from you, so more people will open and click on your emails.
  • Choose a Good Email Service: Pick a reliable service that fits your needs and has useful features like templates, automation, and analytics.
  • Make Great Content: Write emails that are helpful and interesting to your audience, addressing their needs and interests.
  • Design Nice-Looking Emails: Make your emails look good with clear buttons and a layout that works on phones and computers.
  • Divide Your List: Split your subscribers into groups based on things like age, what they do, or how much they engage with your emails. This way, you can send them content that fits them better.
  • Test and Improve: Try different things in your emails, like different titles or buttons, and see what works best. Then, use that information to make your emails even better.
  • Use Automatic Emails: Set up emails that go out by themselves when something specific happens, like when someone joins, leaves items in their cart, or reaches a special milestone.
  • Check How You’re Doing: Regularly look at how well your emails are doing by checking things like how many people open them, click on them, and buy something. Use this information to make your email strategy even better.

7. Try local Facebook ads

Using ads on Facebook in your local area can help your plumbing business grow. It’s a powerful way to market your services because you can easily see how well it’s working and show your ads to people who are interested in what you offer.

Some plumbers try to get customers directly on Facebook, but sometimes they lose potential customers when they send them to their website. Facebook Lead Ads make things simpler and get better results by making the process smoother.

Learn How You Can Do This:

  • Know Your Customers: Figure out who your ideal customers are by looking at their age, location, and other details.
  • Write a Good Ad: Create an interesting ad that talks about how your plumbing services can help people.
  • Use Nice Pictures or Videos: Put up good-quality pictures or videos to grab people’s attention and show them your work.
  • Tell People What to Do: Add a clear message like “Call Now” or “Book an Appointment” so people know what to do next.
  • Send Them to a Special Page: When people click on your ad, take them to a special page on your website with all the info they need.
  • Try Different Ads: Test out different versions of your ad to see what people like the most.
  • Use Your Budget Wisely: Spend your money in smart ways to reach more people and get better results.

8. List your business on local directories

Adding your plumbing business to local directories is a smart move in digital marketing. These are online places where people look for plumbing services nearby. It boosts your online visibility, builds trust, and lets you share important details about your services, opening hours, and customer reviews. It helps you connect with your audience and get more leads and customers.

Easy Ways to List Your Plumbing Business Locally

  • Choose Popular Directories: Pick famous places like Google and Yelp so more people can find your plumbing business.
  • Gather Information: Get your business info ready, like your name, address, phone number, website, and a short description of what you do.
  • Create Accounts: Make accounts on the sites you picked. Follow the steps to sign up and share the right details about your business.
  • Optimize Your Listing: Make your business look great by adding good pictures, checking your hours, and asking happy customers to leave nice reviews.
  • Verify Your Business: Some sites want to make sure your business is real. Follow their steps to prove your business is legit.
  • Regularly Update Information: Keep your business info up to date. If things change, like your address, update it on the sites.
  • Utilize Additional Features: Try out extra features like posting updates or special deals. These can make your business more interesting to people.
  • Encourage Customer Reviews: Ask happy customers to write good reviews. Positive reviews can make other people trust your business more.

9. Create blog content for plumbing

Content marketing is great for reaching your desired customers and making a good impression without being too salty. When you create high-quality content and include relevant keywords, your message becomes easy to understand.

If you’re writing blogs for plumbers, having a blog section on your website is crucial. If you hire an agency, they’ll analyze competitors and cover popular plumbing topics and common questions. Besides blogs, try different content types like videos, infographics, and graphics. Share them through the right channels to reach a wider audience. Use content marketing tools to connect better with your audience.

How to Optimize Blog Content for Your Plumbing Business

  • Know Your Audience: Identify your target audience’s common questions and concerns related to plumbing to tailor your content effectively.
  • Use Relevant Keywords: Boost your blog’s visibility by incorporating keywords that potential customers might use when searching for plumbing services.
  • Create Valuable Content: Share practical tips, maintenance advice, and valuable information to position your business as a helpful resource and build trust.
  • Optimize Meta Titles and Descriptions: Craft compelling meta titles and descriptions with main keywords to influence click-through rates in search engine results.
  • Utilize Local SEO: Optimize content with location-specific keywords to attract local customers within your service area.
  • Incorporate Visuals: Enhance reader experience and shareability by including high-quality images, infographics, and videos in your blog.
  • Internal and External Linking: Guide readers to more information with internal links and improve credibility with external links to reputable sources.
  • Optimize for Mobile Devices: Ensure your blog is mobile-friendly to meet Google’s standards and accommodate users accessing content on smartphones and tablets.
  • Encourage Reader Engagement: Foster engagement by including calls-to-action, encouraging comments, questions, and sharing experiences to build a sense of community.
  • Share on Social Media: Extend your blog’s reach by promoting content on social media with engaging captions, relevant hashtags, and shareable visuals.
  • Track and Analyze Performance: Use analytics tools to monitor page views, bounce rate, and user engagement, helping you understand what content resonates most with your audience.

10. Take advantage of Quora for user queries

Use Quora to help your plumbing business! Answer questions from customers and show off your expertise. It’s a great way to connect with potential clients. Quora is a valuable tool for building relationships and boosting your business. Don’t miss out on this opportunity to engage with customers and highlight your plumbing knowledge. Take advantage of Quora to grow your plumbing business today!

Here’s how to take advantage of Quora:

  • Answer Plumbing Questions: Find and answer plumbing questions on Quora. Share what you know to show you’re an expert.
  • Include Useful Links: When you answer, add links to your website for more info. It helps people and promotes your services.
  • Address Common Concerns: Write about common plumbing problems. Use these on your website or social media.
  • Talk to Others: Chat with people, like good answers, and join plumbing discussions. It helps you make friends and be seen.
  • Promote Ethically: Don’t do too much self-promotion. Share helpful stuff, and let your skills do the talking.

11. Increase Engagement with YouTube Marketing

Making videos is a strong way for plumbing businesses to talk to customers. People like videos because they’re fun and easy to get. For plumbers, this kind of marketing gives a lot back for what you put in. Video marketing means making interesting videos to tell people about your business. If you do it well, you can get more customers for your plumbing business.

Here’s how it helps:

  • Engage Your Viewers: Make interesting videos that keep people watching. Share useful or fun content to get viewers interested.
  • Make Your Brand Known: YouTube has billions of users, so using it helps more people know about your brand. If you consistently make good videos, it helps build your brand.
  • Bring People to Your Website: Put links to your website in your video descriptions. This encourages viewers to check out your site, learn more, and maybe become customers.
  • Be Seen in Searches: YouTube videos often show up in search results. If you use the right words, it can make your business more visible online.
  • Talk to Your Viewers: You can talk directly with your audience on YouTube through comments. Responding to comments helps create a community around your brand.
  • Show You’re an Expert: Share helpful tips and solutions in your videos. This makes people see you as an expert in your field, building trust.

12. Get Instant Solutions with Chatbot Automation

In today’s fast world, waiting for solutions isn’t fun. When customers have issues, they want quick fixes, especially for plumbing problems that need urgent help. Lead-generation chatbots help by talking to customers right away and giving fast answers all the time. This makes customers happy.

In the digital age, good customer service is super important for businesses to do well. Plumbing companies can make their service better by using an AI chatbot.

Learn how chatbots can help plumbing companies

  • Happy Customers: Provide personalized help for plumbing questions, leading to increased customer satisfaction.
  • Quick Answers: Quickly address customer inquiries, ensuring speedy issue resolution.
  • Get More Customers: Effectively engage website visitors, turning them into potential plumbing service customers.
  • Find Leads: Attract additional potential clients and capture their information for future follow-up.
  • Save Money: A budget-friendly tool to streamline customer assistance and boost business opportunities.

13. Request Feedback from Happy Customers

Customer feedback is super important because you can’t control it. This is especially crucial for potential customers.

If you own a plumbing business, it’s really important to encourage customers to leave reviews on your website and social media. The more good reviews and ratings you get, the better chance you have of getting more customers.

Get more reviews for your plumbing business with these easy steps:

  • Use Google’s Business Profile Manager: Make links for happy customers to leave reviews.
  • QR Codes on Business Cards: Print a QR code on your card for quick reviews.
  • Call Customers Personally: Ask previous customers for their reviews over the phone.
  • Show the Link on Your Website: Put the review link on your website so customers can easily share their thoughts.

14. SMS Marketing to Grab Customer Interest

You need to stay connected with your customers in today’s digital world if you want to be successful in your plumbing business. As old ways of advertising change, using SMS marketing is a great way to grab and keep your customer’s attention. It’s a low-cost way to talk directly to your customers and can help your business by building stronger connections with them.

Let’s explore how SMS marketing Impact on Your Plumbing Business!

  • Quick Connection: Text messages help you talk to customers right away. Send updates and emergency alerts instantly, so clients stay informed when it matters.
  • Personal Touch: Make messages special for each customer. Send tailored texts about discounts or promotions, creating a friendly connection that keeps them coming back.
  • Appointment Reminders: Stop no-shows by texting appointment reminders. Add a link to confirm or change appointments, making it easy for customers to stay on schedule.
  • Special Deals: Grab attention with exclusive text-only deals. Share discounts via SMS to make customers excited about choosing your plumbing services again and again.
  • Feedback Requests: Ask customers how you’re doing through quick text surveys. Show them you care about their opinions, and use the feedback to improve your service.
  • Seasonal Tips: Text customers seasonal reminders for plumbing check-ups. Show you care about their well-being by offering advice for each time of the year.
  • Opt-In for Updates: Get customers to sign up for SMS updates. This way, your messages reach people who want to hear from you, creating a group of interested customers.

15. Create a referral program

Even in today’s digital world, plumbers can get more customers by simply getting people to talk about their good work. Referral programs are a smart way to do this. They encourage happy customers to tell their friends and family about the plumber, and in return, they get rewards or bonuses.

So, for plumbers, it’s like asking satisfied customers to spread the word to others who might also need plumbing help. It’s a win-win!

Why Plumbing Businesses Need Digital Marketing

Being up-to-date with the most current trends in digital marketing can have a huge positive impact on the earnings of plumbers. Plumbing Digital marketing has many advantages, including an increase in brand recognition as well as a higher conversion rate, and the potential to attract prospective clients. If plumbers can successfully implement these plumbing marketing strategies to market via digital channels and strategies, they usually get a significant return on their investment. 

The Top 8 Benefits of Digital Advertising for Plumbers

Increase brand awareness: 

Use online tools like Google Ads and social media to let people know about your plumbing business. It helps you connect with more customers and become well-known.

Optimize Conversion Rates: 

By using tools that study what customers like, you can make sure your messages work better. This means more people will pick up your plumbing services.

Generate Valuable Leads: 

Share useful content and advertise online to attract people who need plumbing help. This way, you can grow your business and get more customers.

Ensure Consistent Results:

Use tricks like SEO and PPC to make sure your plumbing business stays strong online. This helps you understand what’s working well and what needs to be better.

Optimize Return on Investment: 

When digital marketing works, you earn more money. Knowing what customers like helps you create better plans, bringing in more income.

Expand Audience Reach: 

Online tools like SEO and social media can introduce your plumbing business to new groups of people. This helps you make friends with potential customers and grow your business.

Cost-Effective Entry: 

Online marketing is not expensive. You can use social media or SEO, even if you don’t have a big budget. It gives you different options without spending too much.

Simplify Results Tracking: 

With digital marketing, you can easily see how well things are going. This helps you understand what’s working and what needs to change, making your efforts more successful.

What are the marketing facts for a Plumber?

In 2023, the plumbing market in the U.S. was worth about $25.40 billion, and globally, it was around $81.8 billion. Experts say the global market will keep growing at about 4.4 percent and could hit $106.4 billion by 2026.

And guess what? The North American market is expected to grow even faster, like 7.5 percent until 2028, according to research. Our team can look into specific parts of the plumbing market to see which areas are growing or slowing down.

How a Plumbing marketing agency can help your business

Struggling to reach new customers in the competitive plumbing industry? Partnering with a plumbing marketing agency can enhance visibility and optimize your marketing, helping your business succeed with effective digital marketing strategies for plumbers. Explore how a plumbing internet marketing agency can propel your plumbing business to success.

Better Online Presence:

A plumber marketing agency specializes in creating a strong online presence. They’ll design a professional website and establish a presence on social media to make your plumbing business stand out and attract potential customers.

Search Engine Optimization (SEO):

To drive organic traffic to your website, the agency will use SEO strategies. They’ll perform keyword research, optimize on-page elements, create quality content, and build relevant backlinks. This boosts your website’s search engine ranking, bringing in targeted traffic and potential customers.

Pay-Per-Click (PPC) Advertising:

Using PPC advertising, the agency can showcase targeted ads to people actively searching for plumbing services. They’ll set up and manage PPC campaigns on platforms like Google Ads, Bing Ads, or social media to maximize your return on investment.

Social Media Marketing:

The agency will create a well-planned social media marketing strategy for plumbers to promote and engage with your audience. This includes crafting engaging content, managing social media accounts, and running targeted ad campaigns to reach potential customers in your local area.

Online Reputation Management:

Maintaining a positive online reputation is vital. The agency helps monitor and manage customer reviews, address feedback promptly, and handle negative comments. This proactive approach builds trust and credibility for the success of your business.

Website Design and Optimization:

A visually appealing and user-friendly website is crucial. The agency will create one that represents your brand effectively, optimizing its speed, ensuring mobile responsiveness, and enhancing the overall user experience.

Analytics and Reporting:

Partnering with a plumbing marketing agency gives you access to comprehensive analytics. They monitor metrics like website traffic, conversion rates, and lead generation. These insights help you make informed decisions to optimize your digital marketing strategy for plumbers for better outcomes.

Key Points in Choosing a Plumbing Marketing Agency

Picking the right plumbing internet marketing is super important for your business. A good marketing plan can make a big difference in how people find you online, get you more customers, and help your business do well overall. Here are some important things to think about when you’re choosing an advertising marketing company:

Industry Expertise: 

Pick a marketing agency with a proven track record in plumbing or similar industries. They’ll get the unique challenges and craft strategies that fit your audience.

Service Range: 

Check if the agency offers more than just website design or social media. Look for a one-stop shop providing SEO, PPC marketing, content creation, and more.

Portfolio & Success: 

Look at their portfolio for real examples of successful work. This could include impactful website designs, marketing campaigns that worked, and improved search engine rankings.

Client Feedback: 

Check reviews from past clients, especially in the plumbing business. Positive feedback shows the agency has a history of delivering good service and results.

Customization Focus: 

Your plumbing business is unique. Ensure the agency tailors its marketing strategies to your goals. Avoid one-size-fits-all approaches; go for a team that understands your individual needs.

Ravi Fuleriya

Ravi Fuleriya

Marketing Manager
Ravi has over 4+ years of experience in Digital Marketing, content strategy, and inbound marketing. He enjoys explaining complex SEO topics in an easy-to-understand way.

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