GoMaxoo Services Used
Project Overview
With over 10 years of experience, they provide dependable technicians, state-of-the-art equipment, and honest service for plumbing, electrical, and HVAC needs. Their team embodies core values of character, unselfishness, excellence, and engagement, delivering a consultative and knowledgeable service experience.
Proven Results
%
ROAS
%
Conversion Rate
Number of leads
Cost Per Click
How do we meet the Goals?
What was The Challenges?
Ineffective Ad Copy
The ad copy used in the campaigns was not engaging or compelling enough, leading to low click-through rates and limited user engagement.
Poor Account Structure
The account structure was disorganized and lacked proper segmentation, making campaign management and optimization difficult.
Broad Keywords Targeting
The initial keyword targeting was too broad, resulting in low-quality traffic and lower conversion rates.
Inadequate Budget Monitoring
Insufficient monitoring of the budget led to either overspending or underutilization of the allocated funds, impacting campaign performance.
What did we do?
Optimized Ad Copy
Revamped the ad copy by making it more compelling, relevant, and tailored to the target audience.
Restructured the Account
Developed a well-organized account structure with properly segmented campaigns and ad groups.
Narrowed Down Keywords Targeting
Conducted thorough keyword research and analysis, refining the keyword list to focus on more specific and relevant terms.
Implemented Effective Budget Monitoring
This involved analyzing campaign performance, adjusting bids and budgets, and allocating resources more efficiently to maximize the return on investment.