GoMaxoo Services Used
Landing Page Optimization
Google Search Ads
Conversion Rate Optimization
Project Overview
They had difficulty getting new patients and leads due to big players in the market. Through offline marketing channels, they were unable to attract patients. In just 6 months, we helped this clinic bring in 2100 new call leads using Google Search ads. Decide to skyrocket your clinic business by checking out the full case study.
Proven Results
%
ROAS
%
Conversion Rate
Number of leads
Cost Per Conversion
How do we meet the Goals?
What was The Challenges?
Broad Keywords Targeting
The initial keyword targeting was too broad, resulting in low-quality traffic and lower conversion rates.
Ineffective Ad Copy
The ad copy used in the campaigns was not engaging or compelling enough, leading to low click-through rates and limited user engagement.
Poor Account Structure
The account structure was disorganized and lacked proper segmentation, making campaign management and optimization difficult.
Inadequate Budget Monitoring
Insufficient monitoring of the budget led to either overspending or underutilization of the allocated funds, impacting campaign performance.
What did we do?
Narrowed Down Keywords Targeting
Conducted thorough keyword research and analysis, refining the keyword list to focus on more specific and relevant terms.
Optimized Ad Copy
Revamped the ad copy by making it more compelling, relevant, and tailored to the target audience.
Restructured the Account
Developed a well-organized account structure with properly segmented campaigns and ad groups.
Implemented Effective Budget Monitoring
This involved analyzing campaign performance, adjusting bids and budgets, and allocating resources more efficiently to maximize the return on investment.